A product is fake, not authentic, when it is subject to usurpation of identity.

Made in Italy Product is the result of advanced processes and professionalism: in addition to the guarantee of quality and food safety, the product incorporates knowledge and informations about traditions. It has unrepeatable characteristics. 

These features represent the reason of the counterfeiting, imitation and unfair competition, which are on the rise in the international and national matket. All this produces large penalties for business : missed earnings and loss of consumer’s confidence in products consumed on a daily basis. 

The first rule to defend against food fraud is carefully read the product label as this allows us to know the exact composition of the food ( ingredients, additives, preservatives…) , the storage mode, the date, the name of the manufacturer, the production lot and the origin of  raw materials.  All information you give us the certainty about what we buy.

Source: Coldiretti